I am an end-to-end UX/UI Designer with a background in communication who loves elevating digital products through impactful data visualisation.

About me

My fascination with people drives my work as an end-to-end UX/UI Designer, where I uncover stories, needs, and desires to create meaningful digital experiences. With a background in Public Affairs and Communication, I bring a strategic, human-centered approach to design, using impactful data visualization to transform products. After over a decade in communication, I was drawn to a career where I could actively solve problems and shape digital solutions. My previous experience has enhanced my empathy and ability to craft engaging, scalable products that truly connect with users:

• Empathy-driven design: My deep empathy allows me to understand and address users’ and stakeholders' pains and gains, creating more effective solutions.
• Organized and process-oriented: I thrive in and create structured environments, moving smoothly through the Design Thinking process to create user-centered designs.
• Strategic and analytical: With a strategic mindset and strong analytical skills, I align design initiatives with user needs and business objectives, while interpreting data to inform decisions.
• Cross-functional communication: My background in communication helps me collaborate effectively with teams, gather feedback, and ensure clear, actionable insights throughout the design process.
• Adaptable and creative problem solver: I’m skilled at managing complex logistics and iterating on designs, leveraging cross-cultural competence and creative problem-solving to build inclusive, adaptable solutions.

Outside of work, I find balance and inspiration in the world around me. Being near water—whether swimming, sailing, or surfing—helps me stay grounded and fully present, giving me the clarity I need for creative thinking. I also love diving into psychological literature, where I explore the intricacies of human behavior, thought processes, and emotions. It’s fascinating how these insights shape the way I approach design. And then there’s photography—capturing textures and details is my way of seeing the world from fresh perspectives. It’s like stepping into my own Wonderland, a reminder that there’s always something new and beautiful to discover, much like the designs I aim to create.